Shanghai, 16 October 2024 - In early October, Den Hartogh proudly showcased its red truck at the 3rd Truck Culture Festival, held at the prestigious Porsche Experience Centre in Shanghai. Represented by our Shanghai team, this event marked an important step in positioning Den Hartogh as a key player in the emerging truck culture landscape in China.
While truck culture is still gaining momentum in China, it has long been a significant part of the transportation sector in Europe. Our participation allowed us to demonstrate Den Hartogh’s commitment to innovation and excellence in the region. Among the 80 custom-modified trucks on display, the Den Hartogh truck stood out for its distinctive design and performance, drawing the attention of both attendees and the 50+ media outlets covering the event.
The exposure we gained at this festival goes beyond brand visibility. It reinforces Den Hartogh's growing footprint in the Asia-Pacific (APAC) region and strengthens our connection with local stakeholders. With our trucks now operating on Chinese roads, we’re well-positioned to capitalize on new opportunities in this dynamic market.
Looking ahead, the invitation to participate in the next Truck Culture Festival presents further opportunities to expand our business and build strategic relationships in China.
